Good Enough Never Is. Set

The Principle Was Right There - You Couldn't Miss It. The More We Did For Our Customers, The More They Did For Us.

There Is Always Competition. Whatever You Do, There Will Be Competition, And You Have To Decide How You’re Going To Play. For Me, I Had To Be The Very Best. I Had To Be The Very Best. Because, If I Was Not The Very Best, I Would End Up Being Number Two.

I Use Nothing But The Best Ingredients. My Cookies Are Always Baked Fresh. I Price Cookies So That You Cannot Make Them At Home For Any Less. And I Still Give Cookies Away.

The Important Thing Is Not Being Afraid To Take A Chance.

Good Enough Never Is. Set Your Standards So High That Even The Flaws Are Considered Excellent.