Giving People What They Want

The Largest Enemy Of Change Isn't 'no', It's 'not Yet' - That Is The Easiest Way To Forestall Change.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

If It's Worth Doing, It's Worth Doing Well.

Giving People What They Want Isn't Always What They Want.