Find The Leverage In The

I Think It Is Often Easier To Make Progress On Mega-ambitious Dreams. I Know That Sounds Completely Nuts. But, Since No One Else Is Crazy Enough To Do It, You Have Little Competition. There Are So Few People This Crazy That I Feel Like I Know Them All By First Name. They All Travel As If They Are Pack Dogs And Stick To Each Other Like Glue. The Best People Want To Work The Big Challenges.

Computing Is Kind Of A Mess. Your Computer Doesn't Know Where You Are. It Doesn't Know What You're Doing. It Doesn't Know What You Know.

Every Story I Read About Google Is About Us Vs Some Other Company, Or Something Else, And I Really Don't Find That Interesting. We Should Be Building Great Things That Don't Exist. Being Negative Is Not How We Make Progress.

It Is Often Easier To Make Progress On Mega-ambitious Dreams. ... Since No One Else Is Crazy Enough To Do It, You Have Little Competition.

Especially In Technology, We Need Revolutionary Change, Not Incremental Change.