Evolution Is The Most Popular

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

At Least At First, The New Thing Is Rarely As Good As The Old Thing Was. If You Need The Alternative To Be Better Than The Status Quo From The Very Start, You'll Never Begin.

We Are Leaving The Industrial Economy And Entering The Connection Economy.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.