Every Organization Must Be Prepared

Innovative Efforts Should Never Report To Line Managers Charged With Responsibility For Ongoing Operations. The New Project Is An Infant And Will Remain One For The Foreseeable Future, And Infants Belong In The Nursery. The 'adults', That Is, The Executives In Charge Of Existing Businesses Or Products Will Have Neither The Time Nor Understanding For The Infant.

No Business Can Do Everything. Even If It Has The Money, It Will Never Have Enough Good People. It Has To Set Priorities. The Worst Thing To Do Is A Little Bit Of Everything. This Makes Sure That Nothing Is Being Accomplished. It Is Better To Pick The Wrong Priority Than None At All.

For The First Four Years, No New Enterprise Produces Profits. Even Mozart Didn't Start Writing Music Until He Was Four.

Knowledge Is Information That Changes Something Or Somebody - Either By Becoming Grounds For Actions, Or By Making An Individual (or An Institution) Capable Of Different Or More Effective Action.

Don't Solve Problems. Pursue Opportunities.