Every Age Develops Its Own

We Demand Too Much Of Life, Too Little Of Ourselves.

A Child's Appetite For New Toys Appeal To The Desire For Ownership And Appropriation: The Appeal Of Toys Comes To Lie Not In Their Use But In Their Status As Possessions.

Advertising Serves Not So Much To Advertise Products As To Promote Consumption As A Way Of Life. It 'educates' The Masses Into An Unappeasable Appetite Not Only For Goods But For New Experiences And Personal Fulfillment.

Relentless Improvement Of The Product And Upgrading Of Consumer Tastes Are The Heart Of Mass Merchandising.

The Family Is A Haven In A Heartless World.