Don't Try To Be Original;

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

Design Is Everything. Everything!

Art Is An Idea That Has Found Its Perfect Visual Expression. And Design Is The Vehicle By Which This Expression Is Made Possible. Art Is A Noun, And Design Is A Noun And Also A Verb. Art Is A Product And Design Is A Process. Design Is The Foundation Of All The Arts.

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.

Design Is The Method Of Putting Form And Content Together. Design, Just As Art, Has Multiple Definitions; There Is No Single Definition. Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.