Don't Be Evil Is A

The People Who Are Doing The Work Are The Moving Force Behind The Macintosh. My Job Is To Create A Space For Them, To Clear Out The Rest Of The Organization And Keep It At Bay.

I'm As Proud Of What We Don't Do As I Am Of What We Do.

Microsoft Has Had Two Goals In The Last 10 Years. One Was To Copy The Mac, And The Other Was To Copy Lotus' Success In The Spreadsheet - Basically, The Applications Business. And Over The Course Of The Last 10 Years, Microsoft Accomplished Both Of Those Goals. And Now They Are Completely Lost.

Each Year Has Been So Robust With Problems And Successes And Learning Experiences And Human Experienes That A Year Is A Lifetime At Apple. So This Has Been Ten Lifetimes.

I Don't Mind If People Don't Like Me. Well, I Might A Little ... But I Really Mind It When Somebody Uses Their Position At Time Magazine To Tell 10 Million People They Don't Like Me. I Know What It's Like To Have Your Private Life Painted In The Worst Possible Light In Front Of A Lot Of People.