Don’t Tell Me How Good

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

Plan The Sale When You Plan The Ad

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.