Doing The Unrealistic Is Easier

If Everyone Is Defining A Problem Or Solving It One Way And The Results Are Subpar, This Is The Time To Ask, What If I Did The Opposite? Don't Follow A Model That Doesn't Work. If The Recipe Sucks, It Doesn't Matter How Good A Cook You Are.

Focus On Impact, Not Approval. If You Believe You Can Change The World, Which I Hope You Do, Do What You Believe Is Right And Expect Resistance And Expect Attackers. Keep Calm And Carry On!

The Reason I Was Successful In Launching My First Book With Bloggers Is This: I Assumed That I Should Spend As Much Time On A Blogger With A Million-person Readership As I Would Pitching An Editor Of A Publication With A Million Person Subscription-base.

Creating Demand Is Hard. Filling Demand Is Easier. Don't Create A Product, Then Seek Someone To Sell It To. Find A Market - Define Your Customers - Then Find Or Develop A Product For Them.

I'm Not A Big Believer In Long-term Planning And Far-off Goals. In Fact, I Generally Set 3-month And 6-month Dreamlines. The Variables Change Too Much And In-the-future Distance Becomes An Excuse For Postponing Action.