Do Not Measure Your Life

Nobody Can Predict The Future; The Idea Is To Have A Firm Grasp Of The Present.

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'

Business Purpose And Business Mission Are So Rarely Given Adequate Thought Is Perhaps The Most Important Cause Of Business Frustration And Failure.

Objectives Are Not Fate; They Are Direction. They Are Not Commands; They Are Commitments. They Do Not Determine The Future; They Are A Means To Mobilize Resources And Energies Of The Business For The Making Of The Future.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.