Cultures Aren’t So Much Planned

Failure Comes Part And Parcel With Invention. It’s Not Optional.

It's Not An Experiment If You Know It's Going To Work.

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

Cleverness Is A Gift, Kindness Is A Choice.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.