Cultures Aren’t So Much Planned

I Don't Want To Use My Creative Energy On Somebody Else's User Interface.

It's Not An Experiment If You Know It's Going To Work.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

Determine What Your Customers Need, And Work Backwards.