Creating Ideas That Spread And

Organize Your Reality According To Your Strength; Organize Your Reality According To Your Playfulness; According To Your Dreams; According To Your Joy; According To Your Hopes - And Then You Can Help Those Who Organize Their Reality According To Their Fears.

It's Easier To Love A Brand When The Brand Loves You Back.

In Basic Terms, Civilization Is Dependent Upon The Spontaneity And Fulfillment Of The Individual. Your Civilization Is In Sad Straits. Not Because You Are Allowed Spontaneity Or Fulfillment To Individuals, But Because You Are Denied It, And Because Your Institutions Are Based Upon That Premise.

Powerful Advertising Is Anticipated, Personal, And Relevant.

It Takes A Lot Of Guts To Stop Measuring Things That Are Measurable, And Even More Guts To Create Things That Don't Measure Well By Conventional Means.