Corporations Today, By Their Razor

My Role Is To Find Strategic Insights As To Where Design Can Have The Most Business Impact. A Designer Can Bring A Viewpoint Of Not Just Aesthetics, But Economics And Usage.

When People Say, 'i Don't Get Art' ... That Means Art Is Working.

I Don't Like Creating Software Anymore. It's Too Exact. It's Like Karate; There's No Room For Error.

Really Great Products, Like @nest, Have #design Baked In From The Beginning Instead Of Slapped On At The End.

Design Is About Crafting An Experience That Is Unfamiliar Enough To Feel Novel, Yet Familiar Enough To Instill Confidence.