Competition And The Market Are

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

The Devil Doesn't Need An Advocate. The Brave Need Supporters, Not Critics

All Marketers Are Liars Tell Stories.

Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.