Compete With The Immortals

When You Advertise Fire Extinguishers, Open With The Fire.

You Have Only 30 Seconds In A Tv Commercial. If You Grab Attention In The First Frame With A Visual Surprise, You Stand A Better Chance Of Holding The Viewer. People Screen Out A Lot Of Commercials Because They Open With Something Dull. When You Advertise Fire-extinguishers, Open With The Fire.

Senior Men Have No Monopoly On Great Ideas. Nor Do Creative People. Some Of The Best Ideas Come From Account Executives, Researchers And Others. Encourage This, You Need All The Ideas You Can Get.

I Have A Theory That The Best Ads Come From Personal Experience. Some Of The Good Ones I Have Done Have Really Come Out Of The Real Experience Of My Life, And Somehow This Has Come Over As True And Valid And Persuasive. People Love To Read Stories. They Like To Know You As A Real Person Who Has Your Struggle, Pain, Success And Failure, Etc. One Well-known Example Is Jared Fogle's Weight Loss Story Which Made Millions Of Dollars For Subway. Start To Collect Your Stories From Today And Use Them In Your Ad Campaigns.

In The Modern World Of Business, It Is Useless To Be A Creative, Original Thinker Unless You Can Also Sell What You Create.