Companies Are Not Ingenious, It's

There Is No Such Thing As A Quantum Leap. There Is Only Dogged Persistence - And In The End You Make It Look Like A Quantum Leap.

It's The Unlikely Juxtaposition Of Creativity And Logic Which Causes The Wooliness And Confusion Around The Term 'innovation'. Everybody Wants To Be Innovative; Many Companies And Ideas Are Proclaimed To Be Innovative And No One Doubts That Innovation Is A Money Spinner. And, Thus, We Are All Looking For The Magic Formula. Well, Here You Go: Creativity + Iterative Development = Innovation.

Fear Is Always A Good Motivator.

Having A Good Idea Is One Thing, But Persuading Other People To Buy It Is Quite Another. Good Inventors Are Polymaths: They Think With Their Hands And Their Brains. They're Experts In Design, Engineering And Business.

I Imported The First Mac Into England In 1984; You Know, The Beige Box. I Imported What I Think Were The First Four That Came Into England. I Never Opened The Instruction Manual. That Was The Best Thing About It.