Communication Is My Thing.

Trump's Act Of Construction Is Not Building A Building. It Is Building The Meaning Of The Name "trump." Because His Revenue Really Comes From Selling His Name To People Who Do Actually Build Things. They Pay Enormous Sums Of Money For The Supposed Privilege Of Being Associated With The Name Trump Or The Name Ivanka, Because Of That Image Construction. That's Why It Seemed Like A Good Idea For Trump To Run For President In The First Place.

It Is Always Easier To Deny Reality Than To Allow Our Worldview To Be Shattered, A Fact That Was As True Of Die-hard Stalinists At The Height Of The Purges As It Is Of Libertarian Climate Change Deniers Today.

Information Is Shock Resistance. Arm Yourself.

A Lot Of People Voted For Trump Because Of The Promises He Made Around Jobs. And So It's A Failed Political Strategy If The Goal Actually Is To Get Trump Impeached. Trump's Not Going To Get Impeached If He's Still Useful To The Republican Party, And The Only Thing That Makes Him Not Useful To The Republican Party Is If His Base Turns On Him. And That's Not Going To Happen Over Russia. That's Going To Happen Over Economic Betrayal. But That's Not Going To Happen If No One Knows That It's Happening.

I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.