Claude Hopkins.. Maintained That Nobody

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

The Success Of A Meeting Often Depends On Having The Right Documents - Proofs, Artwork, Schedules, Research Charts, Etc. - Present At The Start Of The Meeting. All Too Often We Arrive Like Plumbers, Leaving Our Tools Behind.

Remove Advertising, Disable A Person Or Firm From Proclaiming Its Wares And Their Merits, And The Whole Of Society And Of The Economy Is Transformed. The Enemies Of Advertising Are The Enemies Of Freedom.

It Is Flagrantly Dishonest For An Advertising Agent To Urge Consumers To Buy A Product Which He Would Not Allow His Own Wife To Buy.

Advertising Reflects The Mores Of Society, But It Does Not Influence Them.