China Traditionally Has Been A

Even Though People Are Under Economic Pressure, They Still Want To Support Those Brands With Values That Are Compatible With Their Own.

Do I Take Criticism Of Starbucks Personally? Of Course I Do.

More Than Anything Else, Technology Will Pave The Way For Innovative Change At Starbucks. The Bulk Of Starbucks' Innovation Over The Next Several Years Will Be Technology-focused.

The Rules Of Engagement Around Building A Brand Have Changed Significantly Over The Past 10 To 15 Years. Where Companies At One Time Could Spread Their Message Through Traditional Marketing, Consumers Now Seek An Enduring Emotional Connection With The Companies They Patronize. The Foundation Of That Connection Is The Most Important Characteristic Of Building A World-class Brand: Trust. Trust With Your People And Trust With Your Customers.

Entrepreneurs Must Love What They Do To Such A Degree That Doing It Is Worth Sacrifice And, At Times, Pain. But Doing Anything Else, We Think, Would Be Unimaginable.