Change Brings Opportunities. On The

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

You Can't Be All Things To All People.