Build It, And They Will

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

I Define Anxiety As Experiencing Failure In Advance.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.