Brands Need To Reinvent Themselves

Principles Are Natural Laws That Are External To Us And That Ultimately Control The Consequences Of Our Actions. Values Are Internal And Subjective And Represent That Which We Feel Strongest About In Guiding Our Behavior.

Admission Of Ignorance Is Often The First Step In Our Education.

Sometimes Poor Behavior Is Simply Bad Execution Of Good Intent.

Give No Answer To Contentious Arguments Or Irresponsible Accusations. Let Such Things "fly Out Open Windows" Until They Spend Themselves.

It Doesn't Really Matter How Fast You're Going If You're Heading In The Wrong Direction.