Be Ready To Catch The

You Can't Just Ask Customers What They Want And Then Try To Give That To Them. By The Time You Get It Built, They'll Want Something New.

You‘ve Got To Start With The Customer Experience And Work Back Toward The Technology - Not The Other Way Around.

We Don't Have A Good Language To Talk About This Kind Of Thing. In Most People's Vocabularies, Design Means Veneer... But To Me, Nothing Could Be Further From The Meaning Of Design. Design Is The Fundamental Soul Of A Man-made Creation.

To Me, Ideas Are Worth Nothing Unless Executed. They Are Just A Multiplier. Execution Is Worth Millions.

Being The Richest Man In The Cemetery Doesn't Matter To Me ... Going To Bed At Night Saying We've Done Something Wonderful... That's What Matters To Me.