Be Bold, But Be Fair.

While We Are A Coffee Company At Heart, Starbucks Provides Much More Than The Best Cup Of Coffee—we Offer A Community Gathering Place Where People Come Together To Connect And Discover New Things.

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.

At An Early Age, My Mother Gave Me This Feeling That Anything Is Possible, And I Believe That.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?