As A Kid, I Remember

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

People's Interest Is In The Product, Not In Its Authorship.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.