Art Is What We Do

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.