Arguably, In Business Books, I

Coming From The U.s., You Tend To Look At One Homogeneous Market With 350 Million People. But In Europe, Every Country Has Its Own Customs And Laws.

One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.

If You Don't Toot Your Own Horn, Don't Complain That There's No Music.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

Writing Is The Starting Point From Which All Goodness (and Crappiness) Flows.