An Essential Aspect Of Creativity

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

In This Country, There Is An Opportunity For The Development Of Man's Intellectual, Cultural, And Spiritual Potentialities That Has Never Existed Before In The History Of Our Species. I Mean Not Simply An Opportunity For Greatness For A Few, But An Opportunity For Greatness For The Many.

When Arthur Ashe Plays Tennis, His Purpose Each Day Is To Play The Game In A Way He Has Never Played It Before. It May Be A Backhand He Uses, One That He May Never Have Used Before In That Circumstance. His Play Is A Fresh Integration Of His World At The Instant Of Action. A Really Great Scientist Has The Whole Past At His Disposal. At Any Instant He Is Rebuilding The World, Molecule By Molecule, In His Subconscious. That Is What You Want In An Athlete Or A Scientist.

A Mistake Is An Event, The Full Benefit Of Which Has Not Yet Been Turned To Your Advantage.

There's No Scientist I Know Who Wouldn't Rather Be A Charlatan. And When Circumstances Allow You To Be Both, Why It's Great Fun!