Americans Expect To Eat And

In Fast-moving, Progress-conscious America, The Consumer Expects To Be Dizzied By Progress. If He Could Completely Understand Advertising Jargon He Would Be Badly Disappointed. The Half-intelligibility Which We Expect, Or Even Hope, To Find In The Latest Product Language Personally Reassures Each Of Us That Progress Is Being Made: That The Pace Exceeds Our Ability To Follow.

God Is The Celebrity Author Of The World's Best Seller. We Have Made God Into The Biggest Celebrity Of All, To Contain Our Own Emptiness.

The Hero Was Distinguished By His Achievement; The Celebrity By His Image Or Trademark. The Hero Created Himself; The Celebrity Is Created By The Media. The Hero Was A Big Man; The Celebrity Is A Big Name.

The Most Important American Addition To The World Experience Was The Simple Surprising Fact Of America. We Have Helped Prepare Mankind For All Its Later Surprises.

We Suffer Primarily Not From Our Vices Or Our Weaknesses, But From Our Illusions. We Are Haunted, Not By Reality, But By Those Images We Have Put In Their Place.