Amazon.com Strives To Be The

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

I’m A Big Fan Of All-you-can-eat Plans, Because They’re Simpler For Customers.

What's Dangerous Is Not To Evolve.