Always Be Consistent.

As You Know, In The Past Several Years, Month After Month, Radio Has Increased Its Revenues - Some Of It Even Coming From Dot-com Advertisers. So, Radio Is A Survivor.

It's Been Amazing, The Number Of Commercials That I've Done, Starting Back In 1968. It Must Be 8,000.

Growing Up, I Actually Wanted To Be A Professional Baseball Player, Instead Of A Radio Dj. Believe It Or Not.

I Must Have Done About 25,000 Promos.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.