Advertising Is The Greatest Art

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

If The Work Of The City Is The Remaking Or Translating Of Man Into A More Suitable Form Than His Nomadic Ancestors Achieved, Then Might Not Our Current Translation Of Our Entire Lives Into The Spiritual Form Of Information Seem To Make Of The Entire.

The 'content' Of Any Medium Is Always Another Medium.

I Don't Necessarily Agree With Everything I Say.