Advertising Gets Such A Bashing

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great.

It's Wrong To Be Right; It's Right To Be Wrong.

Without Having A Goal It's Difficult To Score.

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great. To Many People, Being Nice In Order To Be Liked Is More Important. There's Equal Merit In That, But You Must Not Confuse Being Good With Being Liked.

If You Always Make The Right Decision, The Safe Decision, The One Most People Make, You Will Be The Same As Everyone Else.