Advertising - A Judicious Mixture

Characters Tend To Be Either For Or Against The Quest. If They Assist It, They Are Idealized As Simply Gallant Or Pure; If They Obstruct It, They Are Characterized As Simply Villainous Or Cowardly. Hence Every Typical Character...tends To Have His Moral Opposite Confronting Him, Like Black And White Pieces In A Chess Game.

The Traveler From Europe Edges Into It Like A Tiny Jonah Entering An Inconceivably Large Whale, Slipping Past The Straits Of Belle Isle Into The Gulf Of St. Lawrence, Where Five Canadian Provinces Surround Him, For The Most Part Invisible... To Enter Canada Is A Matter Of Being Silently Swallowed By An Alien Continent.

The Tremendous Efficiency And Economy Of The Book Has Once Again Demonstrated Itself. It's The World's Most Patient Medium.

Literature Is Conscious Mythology: As Society Develops, Its Mythical Stories Become Structural Principles Of Story-telling, Its Mythical Concepts, Sun-gods And The Like, Become Habits Of Metaphoric Thought. In A Fully Mature Literary Tradition The Writerenters Intoa Structure Of Traditional Stories And Images.

Americans Like To Make Money, Canadians Like To Count It.