A Target Should Go With

Sound Strategy Starts With Having The Right Goal

If All You're Trying To Do Is Essentially The Same Thing As Your Rivals, Then It's Unlikely That You'll Be Very Successful.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Companies Operating In Urban Communities Have A Tremendous Ripple Effect.

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.