A Superior Who Works On

I'm Better About Things Than About People. I'm More Interested In People, But I'm Better At Ideas.

Innovative Efforts Should Never Report To Line Managers Charged With Responsibility For Ongoing Operations. The New Project Is An Infant And Will Remain One For The Foreseeable Future, And Infants Belong In The Nursery. The 'adults', That Is, The Executives In Charge Of Existing Businesses Or Products Will Have Neither The Time Nor Understanding For The Infant.

Accept The Fact That We Have To Treat Almost Anybody As A Volunteer.

Marketing Is The Distinguishing, Unique Function Of The Business.

People Are Effective Because They Say 'no,' Because They Say, 'this Isn't For Me.'