A Solid Process Lays The

Innovation Is A Bottoms-up, Decentralized, And Unpredictable Thing, But That Doesn’t Mean It Cannot Be Managed.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

The Hardest Part Is The Grueling Work Of Constantly Being Wrong.