A Shady Business Never Yields

Summer, With Its Dog Days, Its Vacations, Its Distractions, Is Over. We Have Had Our Holidays, Our Rest, Our Recreation. The Fall Season, With Its New Opportunities For Effort, Enterprise And Achievement, Is Upon Us. Let Us Rip Off Our Coats And Get Down To Business. We May Have Allowed Pessimism To Grip Us During The Summer Months. We May Even Have Allowed Laziness To Enter Our Bones. Now It Is Up To Us To Throw Off Both Lassitude And Pessimism. The Time Has Come For Action, For Aggressiveness.

...the Incontestable Truth Is That America Has Been Built Up By Optimists, Not By Pessimists, But By Men Possessing Courage, Confidence In The Nation's Destiny, By Men Willing To Adventure, To Shoulder Risks Terrifying To The Timid.

The Majority Of America's Colossal Fortunes Have Been Made By Entering Industries In Their Early Stages And Developing Leadership In Them.... Think Of What Opportunities The Present And The Future Contain In Such Fields As Ship-building And Ship-owning, Aircraft, Electrical Development, The Oil Industry, Different Branches Of The Automotive Industry, Foreign Trade, International Banking, Invention, The Chemical Industry, Moving Pictures, Color Photography, And, One Night Add, Labor Leadership.

What One Thing Does The World Need Most Today-apart, That Is, From The All-inclusive Thing We Call Righteousness? Aren't You Inclined To Agree That What This Old World Needs Is Just The Art Of Being Kind? Every Time I Visit A Factory Or Any Other Large Business Concern, I Find Myself Trying To Diagnose Whether The Atmosphere Is One Of Kindliness Or The Reverse. And Somehow, If There Is Palpably Lacking That Spirit Of Kindness, The Owners ... Have Fallen Short Of Achieving 24-carat Success No Matter How Imposing The Financial Balance Sheet May Be.

For My Part, I Rather Distrust Men Or Concerns That Rise Up With The Speed Of Rockets. Sudden Rises Are Sometimes Followed By Equally Sudden Falls. I Have Most Faith In The Individual Or Enterprise That Advances Step By Step. A Mushroom Can Spring Up In A Day; An Oak Takes 50 Years Or More To Reach Maturity. Mushrooms Don't Last; Oaks Do. The Real Cause For An Enormous Number Of Business Failures Is Premature Over-expansion, Attempting To Gallop Before Learning To Creep. Sudden Successes Often Invite Sudden Reverses.