A Beautiful Product That Doesn't

And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.