You Can Never Go Too

I Have Had Fun Running All Of The Virgin Businesses, So I Never See A Setback As A Bad Experience; It Is Just A Learning Curve.

Complexity Is Your Enemy. Any Fool Can Make Something Complicated. It Is Hard To Keep Things Simple.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

I've Been Lucky To Have Survived Balloon Trips, Boating Trips, You Know, A Lot Of Rather Foolish Things In My Life, So I Was Definitely Born Under A Lucky Star.

Business Is What Concerns Us. If You Care About Something Enough To Do Something About It, You're In Business