The Goal Is Not Simply

Courage Isn't Inside; It's External. It Comes From Someone Else Telling You They Believe In You.

Trust Is Built On Telling The Truth, Not Telling People What They Want To Hear.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

Stories Are Attempts To Share Our Values And Beliefs. Storytelling Is Worthwhile When It Tells What We Stand For.

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.