One Cannot Hire A Hand;

The Talk You Hear About Adapting To Change Is Not Only Stupid, It's Dangerous. The Only Way You Can Manage Change Is To Create It.

I Would Hope That American Managers-indeed, Managers Worldwide-continue To Appreciate What I Have Been Saying Almost From Day One: That Management Is So Much More Than Exercising Rank And Privilege, That It Is Much More Than "making Deals." Management Affects People And Their Lives.

Innovation Is The Specific Tool Of Entrepreneurs, The Means By Which They Exploit Change As An Opportunity For A Different Business Or A Different Service.

True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

For New Technology To Replace Old, It Has To Have At Least Ten Times The Benefit.