Not All Debt Is Bad.

It Is Very Difficult To Make Really Big, Important, Life-changing Decisions Because We Are All Susceptible To A Formidable Array Of Decision Biases. There Are More Of Them Than We Realize, And They Come To Visit Us More Often Than We Like To Admit.

If We All Make Systematic Mistakes In Our Decisions, Then Why Not Develop New Strategies, Tools, And Methods To Help Us Make Better Decisions And Improve Our Overall Well-being? That's Exactly The Meaning Of Free Lunches- The Idea That There Are Tools, Methods, And Policies That Can Help All Of Us Make Better Decisions And As A Consequence Achieve What We Desire-pg. 241

While We Somehow Understand Revenge On An Intuitive Level Between Individuals, I Do Suspect That Companies, Assuming That People Are Rational, Completely Miss And Underestimate The Motivation People Have For Revenge.

The Things That Motivate Us Are To Help Other People, To Feel That We're Useful, To Feel That We're Getting Better, To Feel That We Are Kind Of Living To Our Potential, To Get A Sense Of Meaning. All Of Those Things Are Positive.

We Can Think About How We Reduce The Pain In Paying. So, For Example, Credit Cards Are Wonderful Mechanisms To Reduce The Pain Of Paying. If You Go To A Restaurant And You Are Paying Cash, You Would Feel Much Worse Than If You Were Paying With Credit Card. Why? You Know The Price, There's No Surprise, But If You're Paying Cash, You Feel A Bit More Guilt.