Launching A Business Is Essentially

You're Offering A Great Service. People Are Tuning In. So Continue To Find Great People, Continue To Do What You're Doing. And Do It Better Than Your Rivals. I Know That's Easier Said Than Done.

You Can Never Go Too Far Wrong By Thinking Like A Customer Who’s New To The Business.

Never Go Into Business Purely To Make Money. If That's The Motive You're Better Off Doing Nothing.

You Shouldn’t Blindly Accept A Leader’s Advice. You’ve Got To Question Leaders On Occasion.

We've Always Had A Pretty Competitive And Pretty Ferocious Battle With British Airways... It's Lasted Now About 14 Years, And We're Very Pleased To Have Survived It.