It's One Thing To Dream,

Effective Leaders Share Two Intertwined Attributes: An Unbridled Level Of Confidence About Where Their Organizations Are Headed, And The Ability To Bring People Along.

Customers Have Different Need States And Life Experiences.

Entrepreneurs Must Love What They Do To Such A Degree That Doing It Is Worth Sacrifice And, At Times, Pain. But Doing Anything Else, We Think, Would Be Unimaginable.

It's Different When You're Trying To Turn Something Around, Especially Something That You Built, At A Time When So Many Constituents - The Media, Wall Street, Competitors, Ex-employees - Are All Saying That Starbucks's Best Days Are Behind It, And That Schultz Is Never Going To Be Able To Bring It Back.

At Its Core, I Believe Leadership Is About Instilling Confidence In Others.