Invest In What You Know.

If You Can Find A Company That Can Get Away With Raising Prices Year After Year Without Losing Customers (an Addictive Product Such As Cigarettes Fills The Bill), You've Got A Terrific Investment.

The Natural-born Investor Is A Myth.

You Shouldn't Just Pick A Stock - You Should Do Your Homework.

People Who Want To Know How Stocks Fared On Any Given Day Ask, "where Did The Dow Close?" I'm More Interested In How Many Stocks Went Up Versus How Many Went Down. These So-called Advance/decline Numbers Paint A More Realistic Picture.

Never Invest In A Company Without Understanding Its Finances. The Biggest Losses In Stocks Come From Companies With Poor Balance Sheets.