Instead Of Spending Money, I

Advertising Is Like Learning - A Little Is A Dangerous Thing. If A Man Has Not The Pluck To Keep On Advertising, All The Money He Has Already Spent Is Lost.

Politeness And Civility Are The Best Capital Ever Invested In Business. Large Stores, Gilt Signs, Flaming Advertisements, Will All Prove Unavailing If You Or Your Employees Treat Your Patrons Abruptly. The Truth Is, The More Kind And Liberal A Man Is, The More Generous Will Be The Patronage Bestowed Upon Him.

Every Man's Occupation Should Be Beneficial To His Fellow-man As Well As Profitable To Himself. All Else Is Vanity And Folly.

Without Publicity A Terrible Thing Happens: Nothing.

Nothing Draws A Crowd Quite Like A Crowd.