I'm Hopeful That After Iraq,

I Never Set Out To Be A Businessman

Business Leaders Take Things Far Too Seriously, And Forget That Most Of The Time People Spend In Their Lives Is At Work, And It Should Be Fun.

Because I Don't See Virgin As A Company But As A Way Of Life And I Fully Enjoy It, I Don't Think I'll Ever Retire.

A Successful Business Must Have A Sound Knowledge Of Its Market And Work On How Its Product Or Service Will Be Different, Stand Out And Improve People's Lives. If You Can Ensure It Responds To A Real Need In The Market Place, Your Business Can Punch Well Above Its Weight.

Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will