Happiness Is Obsolete: Uneconomic.

On Their Way Toward Modern Science Human Beings Have Discarded Meaning. The Concept Is Replaced By The Formula, The Cause By Rules And Probability.

Indeed, Happiness Is Nothing Other Than Being Encompassed, An After-image Of The Original Shelter Within The Mother. But For This Reason No One Who Is Happy Can Know That He Is So. To See Happiness, He Would Have To Pass Out Of It: To Be As If Already Born. He Who Says He Is Happy Lies, And In Invoking Happiness, Sins Against It. He Alone Keeps Faith Who Says: I Was Happy.

The Power Of The Culture Industry's Ideology Is Such That Conformity Has Replaced Consciousness

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

Freedom Would Be Not To Choose Between Black And White But To Abjure Such Prescribed Choices.